TikTok, Facebook, LinkedIn, Instagram, Pinterest, Youtube, Snapchat, and is it X? Or Twitter now? If the multitude of social media platforms feels overwhelming, rest assured, you’re not alone.
However, considering that 81% of Australians are active on social media, it becomes evident that building a robust online presence is essential for your practice.
Many of the Accountants we work with, view social media as an unfamiliar territory, where a single misstep could potentially harm the reputation, they’ve painstakingly cultivated over their professional journey.
So, we’ve compiled 6 tips for harnessing social media to expand your practice.
1. Set your goals
For Accountants venturing into marketing, establishing clear goals is essential. Whether you aim to enhance your practice’s brand visibility, drive lead generation, or foster stronger staff culture, having well-defined objectives will serve as a roadmap for your marketing efforts and ensure they align with your practices aspirations.
2. Know your audience
Knowing your audience is pivotal.
By gaining deep insights into the financial concerns and priorities of your target clients, you can craft content that resonates with their specific needs, establishing a stronger connection and trust in your practices expertise.
3. Chose the right platform according to your audience

4. Create Valuable Content
We now live in an attention economy. Those who can capture attention will see the most success.
We now live in an attention economy. Those who can capture attention will see the most success.
5. Consistency & Engagement
6. Test & Adjust